Fw: GB Path to Growth report welcomed by Fáilte Ireland

 

 

From: Fáilte Ireland

Sent: Friday, October 26, 2012 11:42 AM

To: thomaschambers@eircom.net

Subject: GB Path to Growth report welcomed by Fáilte Ireland

 

Send to a Friend | Update Preferences | Unsubscribe | Go to Archive | View Online 26 October 2012 GB Path to Growth The Tourism Recovery Taskforce yesterday published a major new strategy to revitalise performance in the British market – GB Path to Growth this week. The report, which represents a fundamental shift in how we grow visitor numbers from Great Britain, was welcomed by Minister Varadkar, and many of our industry partners. Read on to find out more about how the report plans to increase Ireland's prospects of attracting holidaymakers from Great Britain.   Fáilte Ireland welcomes GB Path to Growth The Tourism Recovery Taskforce this week published a significant new strategy to revitalise performance in the British market – GB Path to Growth. The report has been welcomed by Fáilte Ireland. Read on to find out more about the report including key actions and what other members of the tourism industry have to say about it.   GB Path to Growth - What does it say? With the total number of British holidaymakers forecast to increase very slowly, we need to grow business faster than our competitors if we are to recover the level of visitor numbers it had in the past from GB. After extensive research, here's how the Tourism Recovery Taskforce plans to grow the Bristish market for Ireland.   Three segments hold the key to success Find out more about them The Tourism Recovery Taskforce has devised a new consumer segmentation model for the British market which identifies three segments which offer the best prospects for growth in 2013 and 2014. Read on to find out more about these segments   Video: What do these new segments look like? A number of segments were outlined in GB Path for growth, three of which have been identified as offering Ireland the greatest potential for winning back share of the British Market, two offer immediate opportunities. Watch this video to get a glimpse of what these consumers look like.

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